Partner with SMSF Mate

Why Partner with SMSF Mate?

  • We are looking to partner with brands that are interested in genuinely Educating and sharing High Quality, Useful content over the long term. We believe if you do that, people will naturally buy from people & businesses they trust.
  • SMSF Mate is independently owned by 5 Australian mates. We are not owned by a media company.
  • We have no interest in building a non validated content forum or marketplace where a bunch of people start making trade suggestions like a gambling pallor.
  • We have no interest in covering every corner of the website with ads (that savvy people block anyway!)
  • SMSF Mate will always be SMSF first however by natural selection, this lends itself to general investing, trading and other life finance interest
  • All content will be cross checked with our legal team to ensure content can ‘stay’ on the internet into the future.

It is for this reason, we will carefully check and validate all content first before its posted. It is also for this reason that we will be selective about who we partner with and the content created.

Quality over quantity 🙂

Who are we Helping? Aussies of course.

Australia, while a globally small market, has 3.8 million Australians aged 65 and older and is growing year on year.  Aussies are getting older. The market is growing over time.

This market has made the decision to self fund their retirement.

This provides a long term opportunity to position a number of products to assist them in realizing this dream.

Why Aussie SMSFers?

  1. Sizeable Market. $700b and growing every year.
  2. Long Term View. By definition SMSFs are looking at 10, 20 ,30 year plans = great for sticky customers.
  3. Loyal Customers. Super funds are often reviewed every few years, some not all which makes customers loyal.
  4. Lack of Competition: Very few competitors offering assistance through education.

Who is the average SMSF Customer?

  1. 600,000 Active Funds
  2. $1,200,000 Average Balance
  3. ~29% in Listed Shares and ~24% in Cash
  4. Average of 31,000 new SMSFs are created each year in the last 5 years

Our users demand content from:

  1. Trustworthy sources. SMSF Trustees need a resource they trust
  2. Simple to understand. SMSF Trustees look for solutions that are simple to use and easy to understand
  3. Reliable Returns. SMSF Trustees want Reliable Returns they can plan around
  4. Great Customer Experience. SMSF Trustees want a great customer experience

Our Website Traffic is 100% Organic, Growing Month on Month

Our Podcast traffic is growing organically too

We have the SMSF Mate Audience Engaged


We know how to get Traffic and we keep good company on page 1 search results.

We build content around educational content and popular investment categories.

Would you like to partner with us?

SMSF Mate works with many different product and service providers. We aim to list as many products and services as possible provided that we believe they are competitive and provide good value to the consumer. If you are interested in partnering with SMSF Mate, please contact us via for more information. 

How does our site work?

The SMSF Mate website provides general information for users to make their own decisions regarding retirement and relevant financial products. As a 100% Australian owned and operated business, meaning we are not owned by a financial institution or insurance company. This allows us to focus our efforts on providing information about superannuation so our viewers can find the right product or service for themselves. 

How does SMSF Mate make money?

The general information on the SMSF Mate website is provided free of charge. In some cases, if you sign up for a product or service via our website, we will receive a thank-you fee or commission from the product or service provider which enables us to operate a compliant business. How the fee is paid depends on the chosen product or service, which can be a fixed amount or a % of the cost to the client. 

How do our investment product tables work?

At the header of the investment product table, there are various metrics that a user can select to arrange the products according to the criteria which is important to the user. By changing the tables, the results are shown to the user impartially and do not consider any commercial relationship with the providers. 

SMSF Mate has no involvement with the provision of any of the products featured in the investment tables and does not give any financial advice. We make every effort to ensure the accuracy of any data shown in our tables, and you should always confirm the data or terms of the offer with the provider directly. 

How do we keep our user’s data safe?

SMSF Mate understands that data security and integrity is critical to our users. We are very strict with how we protect your data, and you can read our Privacy Policy here for all the details. 

Do you want to know more?

To get in touch with SMSF Mate directly at or please visit our contact us page.

Kind words from Aussies managing
their own self funded futures

  • SMSF Mate is a unique website because it has ideas about how to approach SMSFs, insurance and other financial topics that come straight from first hand experience. It's much more useful than what you find on all the other financial websites that just offer generic info that you could easily get on the ATO's website. It's also nice to know there's no financial incentive behind the information, it's legitimately there to help people understand self-managed super funds and how to get the most out of them, not to get an affiliate commission from a broker or other financial services provider. The investment product information is also incredibly useful, I've never seen this kind of functionality on any other website that let's you look at such a wide range of products, sort by what info is most interesting or important to you, and subscribe to updates for different funds and financial products all in one place. Definitely worth checking out if you own or are considering an SMSF!

    David G, Self-Employed, SMSF Owner
  • SMSF Mate provides a unique insight into superannuation and financial topics in a way that is easier to understand than conventional websites. The colloquial nature of the site makes it easy to understand and they often speak about complicated topics in lamens terms so I can wrap my head around them. The investment product information is a great way to research funds that I am interested in investing in with my SMSF and there is a lot of helpful information on the site for better structuring my investment portfolio. In comparison to other websites which offer similar information, SMSF Mate excels as the information is free to access whereas many other sites charge a subscription fee for the same thing. Overall, I think SMSF Mate is a great resource for SMSF trustees and is worth looking at for a variety of super-related topics. Thanks.

    Tim B, Business Owner, SMSF Trustee